FAQ
Questions, answered
The things people usually ask before we start working together.
What kind of projects do you take on?+
Mostly physical, paper-based products: journals, planners, guided workbooks, stationery, travel products and other editorial pieces people actually use and keep. I'm not the right fit for logo-only branding or app/web UI work; I think in pages, not screens.
What does your process actually look like?+
Research → concept → visual direction → design system → layout → refinement. I like understanding what a product is trying to make someone feel or do before I decide what it should look like. The visual decisions get a lot more interesting once that's clear.
Do you design the whole product, or just the layout?+
The whole thing, when it's useful to. I've designed products that also had to be manufactured, printed, packaged, sold and used, so I think about paper stock, binding, writing space and shelf presence as much as I think about typography and grids.
What software do you work in?+
Adobe InDesign for anything editorial, journal, planner or print. It's where I'm most at home. Illustrator and Photoshop alongside it, and Canva when a project calls for it. I also use AI tools to research, organize and speed up the repetitive parts, never to replace the actual design thinking.
Have you worked on anything at scale before?+
Yes. Before working independently, I co-founded and ran a stationery and planning company in Peru for about seven years. We built a community of more than 50,000 customers around our planners and journals, with physical retail locations alongside the online store. It's where I learned that a page has to survive contact with a real person, not just look good in a mockup.
Do you work with people remotely?+
All the time. My family and I live and work across time zones as a matter of course, so remote collaboration isn't a workaround for me, it's just how I work.
I have a half-finished product that needs a second pair of eyes. Is that something you do?+
Often, yes. The Seasonal Alignment case study on this site started exactly that way: a nearly finished 130-page planner that needed someone to find the visual thread holding it together. I like that kind of project.
How do we start?+
Send a note through the contact form, email, or WhatsApp with a bit about the project, what it is, roughly where it stands, and what kind of help you're after. I'll get back to you and we'll take it from there.